On Monday, mobile app, Politiscope brought aboard entrepreneur,
author, and founder of Vayner Media, Gary Vaynerchuk to sit as an
adviser and investor in guiding and managing acquisition
Founded in 2018 by former NFL athlete, Walter Powell, Politiscope is a mobile application
that aggregates raw, unbiased information about U.S. elected
officials and government policies. Its vision is to serve as an
accessible, transparent tool that helps engage constituents
throughout the political process via mobile technology by
distributing clear, unbiased political information.
Powell is joined by M&A and Securities Attorney, Israel
Lopez, political and history enthusiast, Jackson White, and Nim
Desai, founder/CEO of Ten-Divide, Inc., which was acquired by EA
Fake News…Be Gone
Politiscope’s vision has ultimately identified a huge problem
in today’s political climate—a lack of trust in the country’s
political process. With phenomena such as “fake news” which has
unfortunately become a solid part of the American lexicon, mixed
with divisive, emotionally-tinged partisanship on the rise, many
Americans have become confused, overwhelmed, and therefore
disempowered in terms of their ability and confidence to case an
Through an engaged and informed electorate, Politiscope hopes to
protect our nation’s democracy and political process as much as
possible, allowing users to easily view politicians’ voting
records, read user-friendly bill summaries, and review other
non-partisan political information that people need in order to
vote in an educated and informed manner.
In its announcement, Politiscope introduced a new technology
platform, Downticket, which
will add users and an additional revenue stream in the form of
processing fees for individual political contributions to
Politiscope’s existing data monetization efforts. That combined
platform of both Politiscope/Downticket hopes to “significantly
increase customer engagement and LTV, in addition to boosting user
acquisition and partnerships ahead of the 2020 election
Politiscope is continuing to leverage its relationships with
professional athletes, celebrities, and influencers for its social
media marketing campaign.
This couldn’t come at a better time as the biggest item on the
political agenda is ensuring information is accurate, verifiable,
and unfettered with allegations of misuse and manipulation. The
applications developed by both organizations are complementary and
when combined, will significantly extend a user’s ability to
impact politics nationwide.
We are proud to exclusively announce this partnership as this
only strengthens the notion that powerful brands such as
Politiscope and Gary Vee can
work together in democratizing intelligence and publicly available
How It Works
In order to utilize the platform, users download the Politiscope
app onto their mobile device and are prompted to create a personal
profile. Once created, users can easily search for and view
politicians’ voting records, read user-friendly bill summaries,
and review other non-partisan political information that people
need in order to make an informed, educated voting decision.
After contributing to candidates and tracking elections via
Downticket’s functionality, users can then track and hold elected
officials accountable via Politiscope’s content. Users moved,
positively or negatively, by Politiscope content regarding
legislation and elected officials’ positions can take action
through Downticket’s functionality by contributing to desired
candidate campaigns or their opponents’. The result will be
delivery of a level of political empowerment that has historically
only been available to large donors and special interests.
“Beyond the obvious ways that the Downticket and Politiscope
products complement each other, I’m particularly excited about
the power Politiscope can bring to communities that have
traditionally been difficult to reach,” Nim Desai, CEO of
Downticket said in a statement to Grit Daily.
“As someone who has spent time working directly to activate
younger voters, I think Walt and Jackson bring fresh voices and
perspectives about the importance of staying informed and engaged
politically that is relatable and very different from everything
else out there.”
But what brought two companies which were heading in the same
direction, but with different starting points together? Politiscope
decided to combine resources and talent with Downticket in order to
grab a stronghold on the market—a market that has substantially
shifted after the 2016 presidential campaign, which left large
ripples affecting pre-2016 campaign startups. Ideally, the merger
serves to benefit the release of a product that is better suited
for what the current political landscape resembles today, and what
it is evolving into.
“As a B2C mobile application with ad space and data revenue
strategy, it’s important for us to figure out how we can generate
revenue before we hit scale with our user base,” explained Walter
Powell, co-founder of Politiscope.
“In merging with Downticket, it opens up the e-commerce play
where we are taking a small percentage of all transactions through
How To Win and Influence People, Gary Vaynerchuk
Politiscope Executive Team in New York | (L): Nim Desai, Jackson
White, Walter Powell Jr., Israel Lopez (R)
In today’s digital age, the power of branding and “true”
thought-leaders has led organizations such Politiscope, generating
significant interest from notable technology and media venture
capitalists like Vaynerchuk. Prior to launch, the company received
$500K in the form of seed funding from a private investor to build
its internal team and facilitate development of the app.
AJ Vaynerchuk, the chief operating officer and co-founder of
VaynerMedia, has also signed
on as an adviser to Politiscope, in addition to the company’s
recent on-boarding of David Kumaran as an adviser.
Kumaran is a
serial entrepreneur, startup exec and investor from San Francisco
who is currently the Managing Partner at Tech Dojo, his seventh
venture. Prior to that, Kumaran was on the leadership team at
Handy, acquired by ANGI Homeservices, in addition to co-founding a
number of startups that were acquired by Nextel and BP Solar.
What struck Kumaran about this tech is the ability for the
platform to “connect citizens to policy makers and the process
which brings collaboration and transparency back into
But what brought on Vaynerchuk and his venture?
“Politiscope is the type of innovation that could actually
make a meaningful impact on our society,” Vaynerchuk told us.
“While there are many apps that provide entertainment and
utility, Politiscope has the ability to shape the future of our
From our understanding, these fundraising efforts have also
resulted in securing a large and growing number of athletes to
serve as “social media ambassadors and influencers” for the
merged product, including, but not limited to: U.S. Women’s
National Soccer Team’s, Hope Solo, the WNBA’s
Essence Carson, and NFL’s
Quincy Enunwa, the wide-receiver for the New York Jets.
Throughout the 2020 election season, it is only safe to assume
that this newly merged entity will be raising additional capital to
provide operational runway.
“We’ve been very fortunate to receive valuable contributions
from an experienced group of early-stage investors, angels, and
advisers including Unlock Venture Partners in Seattle, and we look
forward to critical advice and support from Gary Vee as we enter
the next phase of our development,” Powell concluded.
Gary Vaynerchuk Joins Politiscope’s Newest Tech Platform; New Age
of Political Accountability Underway appeared first on Grit Daily.